18th May 2018
We headed to the London Coffee Festival last month to meet some of the thousands of coffee fans who flock there every year.
The annual festival celebrates the world of coffee and this year was attended by over 30,000 coffee lovers and people working in the coffee business. There were over 250 stalls, tastings and demonstrations at this year’s festival, and for the first time we had a stand there.
“The four-day festival is the UK’s biggest coffee event,” says Rosie Beattie from Taylors. “Our stand was themed around the ‘art of blending’ and gave us a great chance to share our skills and knowledge, as well as hand out samples of our Rich Italian and Decaffé coffee and Sweet Rhubarb Infusion – and deconstruct one of our blends for people to taste.”
Our Lab Session - "But first, flavour"
Over the four days Jamie Ball, Frank Tanner, Rick Tingley and Jamie Cashmore from our coffee buying team talked to visitors to explain how we blend our coffee. They also hosted a demonstration of a deconstructed blend – with visitors queueing up to taste the three component coffees – and ran two ‘lab sessions’ where they talked about flavour profiles.
“On the stall we also worked with an artist called Mimmi Harding,” says Rosie. “Over the four days she painted a beautiful mural to bring to life our passion for art. She’s an incredibly talented artist and was an amazing addition to the stand. A few people said they hadn’t seen anything like it in the other areas of the festival. We captured the whole thing on video too.
“And of course, we spoke to hundreds of visitors over the course of the four days, receiving some fantastic feedback on our stand and demonstration, as well as the products we showcased. We were even nominated for three awards – Best Newcomer, Best Stand Design and Most Innovative Product for our limited-edition Impression coffee.”
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